Process on Optimizing your Site through Keywords

There are a lot of things to analyze on your site before you start optimizing your site. Such things are your site overview, nature of business, home page, site dimension and number of pages, product/services categories, page rank and indexed pages for major search engines, link popularity, and a lot more. After that you will go to your onpage and offpage optimization.

Analyze your site and think of a generic word that best fits for your web site. Choosing the right keywords is a strategy for better search engine positioning http://www.searchengines.com/placement.html. Analyze your business carefully and think of all the words that relate to your company or product. Most techniques to improve your search engine rankings have one thing in common -- Keywords. Choosing appropriate keywords is very important. Keywords are what lead search engine users to your site.

That word will act as your major keyword for your site. Then find a keyword tool that will help you generate keywords for your site. There are lots of keyword tools like http://inventory.overture.com. Type in the major keyword that you had thought of and it’ll list all related keywords that you can use. On the tool you’ll see the number of counts your keyword has been searched. Person new on search engine optimization might use the keyword with a lot of counts (I, sure did that before) immediately but SEO experts says that Do NOT use it for a start as keyword searched as many times will just give you a lot of competition and give your site less probability in regards to your visitors. So it is best to start with keywords with a little rivalry. Get some traffic with those keywords and eventually focus on the major keywords.

Examine those sites ranked from 1-10 on the keywords you chose to use in optimizing your site. Check everything about the site that is ranked highly on the search engine. Its URL, see if it is the top level webpage or it is the index page of the site as if it is not you can have a great chance to improve your index page for the target keyword and have a better placement in the SERP’s. Sites page rank. Page rank is Google’s way of giving specific value to how popular your website is. It is based on the number of links you have pointing to your website. Then check their page source, see if their actually optimizing their site for some onpage optimization factors. Factors such as title tag, check if they use the keyword on their title tag which is one of the main reasons why a site is rank well on search engine. Header tags are used to separate topics and range from h1 being very large and bold and h6 which is very small and bold, it should contain your most important keyword or keyword phrases to assist you in ranking higher on Search Engines. Image alt tags are words that will be displayed in place of your image through an older browser or when your visitors have their image turned off, insert a readable keyword phrase within the alt tags of your image and it’ll help you on your rankings. And on the main content if they use the keyword on the beginning and at the end of the page, also whether or not they’ve bolded, underlined, or italicized the keywords on that page. By continuing this process on other keywords that you’ve chose you will have an improved ranking on SERPs.

About the author:
Kristine Joy Francisco, SEO for ProAdultOutsourcing, the best choice for your professional web design and other web development needs, for more information visit http://www.proadultoutsourcing.com/.

Website Planning / Setting up a Website / Developing a Website

A website is a collection of information about a particular subject. Designing a website is defined as the arrangement and creation of web pages that in turn make up a website. It consists of information for which the website is developed. For example, a website might be compared to a book, where each page of the book is a web page.

Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. The important elements in creating a successful web site is thoroughly considering your target market, as well as defining the purpose and lastly the content.

Purpose

The goal or intended outcome of something. It is important to define the purpose of the website as one of the first steps in the planning process. A clearly defined purpose will help the rest of the planning process. Setting short and long term goals for the website will define more the purpose and plan for the future in terms of expansion, modification, and improvement will take place.

Content

It is an advantage to test the content and purpose on a focus group and compare the offerings to the audience needs. The next step in the process is categorizing the content and organizing it according to user needs. Collecting a list of the necessary content then organizing it according to the audience's needs is a key step in website planning.

About the Author:

Catherine Riya Estrada, 21, Preoccupation: Writing, painting, watching movies, traveling.

Best Web design tips

Here are some key web design tips that every web site should follow. Design your web site by following these tips.

Clear Navigation - Once a visitor has come to your site you need to make them go through your site. To do this you need to have clear navigation. Let your information be accessible from all parts of the site. Make sure all your important links are at prominent places. Preferably right on top - that's usually where a visitor first looks. Make use of menus on the right and the left. Try to link to as many pages of your site.

Check for broken links - Always check for broken links within a site before uploading it to your web server. In Dreamweaver, you can check for broken links by right clicking on any file in the Site Files Window and then clicking on Check links - Entire Site.

Readable and professional fonts - Just by looking at the font you feel that the site is not a professional site. Don't use Comic Sans and other fancy fonts that may not be available on most computers. If the font you use is not available in a visitors computer the web site will use the default font of your computer which is much worse. So try to keep to common and professional web fonts.

Minimize the use of excessive images - Keeping your site simple but neat. I believe that sometimes simple designs are the most effective for the web. Use tables creatively and design eye - catching icons that will draw a visitor's attention to a particular section of your site.

Browser Compatibility - Make sure your site is browser compatible. Don't stop designing your site as soon as you find that it looks great.

About the Author:

Catherine Riya Estrada, 21, Preoccupation: Writing, painting, watching movies, traveling.

Keyword Success

Choosing the right keywords is a strategy for better search engine positioning. Analyze your business carefully and think of all the words that relate to your company or product. Most techniques to improve your search engine rankings have one thing in common -- Keywords. Choosing appropriate keywords is very important. Keywords are what lead search engine users to your site.

Effective complement to both search engine optimization and targeted direct marketing campaigns, keyword programs are a highly cost-efficient method of capturing measurable response from prospects actively seeking information on your particular category of product or service.

Here is a list of search engine keyword tips that will help you when you describe your products:

Make each page for a particular keyword phrase. If you want to have a good ranking on, you should have a new page for each.

Instead of using words like "it, this, that, item" use the actual search engine keyword throughout your article.

Make sure that the key phrase is in the title of your document and that the title matches what the document is about.

Test as many search terms as possible Sometimes, the words or phrases that become top-performers are what you expected all along, often they're not. Measure performance after a couple of weeks and add variations on the terms that are performing best. At their most effective, keyword programs require a constant process of monitoring, testing, and refining.

About the Author:

Catherine Riya Estrada, 21, Preoccupation: Writing, painting, watching movies, traveling.

Keyword Analysis helps you on improving sales

Creating a site is a choice that you have to be responsible with. Businesses nowadays use sites as one way of promoting their product and services. Sites cannot be known if you did not promote it and it will be useless for the business and site as well since promotion is one of the most important key success factors in every business.

Optimizing your site is one factor that can help your business boost its sales conversion. Analyze your keywords and keep in mind your goal or your target. Always keep in mind that keywords are an element that search engines could not live without since it plays an important role on your business. You should focus on the basics first and then extend your program. Decide on which keywords is more applicable for your business. Focusing on a General keyword will give you a lot of traffic but with less sign ups since there are lot of choices to choose from. As with Specific keyword it will give you much less visitors but with higher conversion while when you focus on a massive amount of specific keywords for each page of your site it will give you high number of visitors with higher conversion which will be more beneficial for your business.

Keyword analysis is only one part of improving your site. There are a lot of things that you should consider in making your site known and for your business reach success.

About the author:

Kristine Joy Francisco, SEO for ProAdultOutsourcing, the best choice for your professional web design and other web development needs, for more information visit http://www.proadultoutsourcing.com/.

Business On-line

Do you have a business? Are you having difficulty with regards to how you can reach customers for your business to become successful?
Your business can now be on-line!Markets nowadays are no longer restricted to the four walls of an office due to the advent of e-shops.

E-shop is an on-line market where customers do their shopping through the net. It is much easier for the owners and for the customers as the process which starts from the first contact through payments and collection stages can be done on-line. To do this you should know what the customers look for in a business on-line. Starting an on-line business is just like starting any other business there's only a few differences such as your dealing with international audiences/customers and you should have knowledge about on-line stuff so you wouldn't be ripped off your money's worth .

First, you should know what you want to do: what kind of business are you doing; what will you offer to the customers and so on. Idea and the start up plan should be the first things you have in mind. Then, select your domain name, this are hostnames that provide more easily memorable names to stand in for numeric IP addresses. Pick a domain name that will suit your business and that is short and is memorable to the customers especially those who are not technically savvy. And your domain name should have a keyword or that when a surfer sees it they already know what you offer. A site that no one uses, visits or seen by many are useless. Next, hire a web designer and developer that will do all the designing and programming to create your web site. The design of your site will make or break your business,for it will make you look professional or a new comer on the industry. The look of your site should reflect what your company is or what you are offering. On-line shoppers look for a business identity that they can trust so your marketing services should be well-designed. It is a common knowledge that some of the customers hesitate to buy on-line because they need to be reassured that they are dealing with a trustworthy company/business. In addition, your site should be easy to access. An on-line business should be easy to navigate, you should think those customers who are not net savvy. If customers experience dissatisfaction may it be in the site or the company products, it might result to a lost of that customer. In your on-line business it is just only proper that if you have products to offer, it must be viewable by the customers. Your products' functions, benefit and specifications should be listed as this will give customers awareness or knowledge of what he/she is buying. It is good if your business allows different kind of payments like credit cards, pay pal, money order or checks, etc. It is also good if your site have the currency-converter feature as you are dealing with international customers and buyers usually wants to know how much it'll cost them with their money before they purchase the product or the service. Also, customers should be able to order multiple products or they can add up the quantities of the product that they want to buy and on your system you should have a “shopping cart” on where the customers see what they just purchased. In designing you should think like the customer for you to create or build an effective site. In choosing a design for your site you should think for a company that will host your site. Choose a reliable web hosting company that will help you with your business in a reasonable cost. And then you should market your website. You should create traffic that will increase business.

Make your site visible to your target audience and your business will get higher numbers of customers. Be seen and be successful!

About the author:

Kristine Joy Francisco, SEO for ProAdultOutsourcing, the best choice for your professional web design and other web development needs, for more information visit http://www.proadultoutsourcing.com/.