Press Release as a Cost-Effective Marketing Tool

Press release is a news statement created for a company, person, event or product. It seeks to show to a particular editor or reporter the newsworthiness of a subject. Some press releases are created by a PR firm for other company while most of them are made by a company itself who wants to promote something. Press release has been used as a marketing tool for a long time. We frequently read various reports about a company that offers new services or products or an actress promoting her new line of beauty products. These are all press releases. Press release had been a great help to businesses today.

One benefit of creating a top-notch press release is credibility. An article initiated by publicity efforts is viewed as the product of the reporter who wrote it - an objective, third-party observer whose positive comments about your business will carry great weight. Press release is not annoying to read, unlike traditional advertising that most people are very sick of. The major advantage of a press release over the traditional advertising is the cost. Advertising space costs money, but the press release is almost free. The best way of learning to write a top-notch press release is simply to read top-notch press release. In this way, you can gather the essential points in making a good one.

About the Author

Glenn Evan Comanda, SEO Specialist

Key Points to Consider in Choosing Web Design and Development Company

You had been brainstorming about your plan to build a web site. An e-commerce site, you have completed your feasibility study about the business and fully convinced to sell basic commodities as your products for your local market. At first, you had thought of building it by yourself because it seems to be a minor work to do. Made your feasibility study by yourself, you are confident that you can do this one, to design and develop your web site. But as days passed by, you have come to realized that it is not that easy at all. In those moment of realization, you suddenly felt a little bit pressured because you had scheduled to have done the site for at least a month. But unfortunately for you, a couple of weeks had passed by and it seems that all you had done is nothing. You decided to outsource the work because someone told you that it is cheaper to do so.

Most of the entrepreneurs had experienced these situation when they first started their business online. There are lot of web design and development companies that would offer you the same services. Most of them will claim that they are one of the best. But for you, as a beginner in this virtual world of Internet. You cannot decide which is which because you don't know what are the key points you should be looking for in a company that would be classified as a trusted and reliable. Well, I might not be able to detail all in this article the key points that you'll be looking into a company, but at least, I will be giving you the most important points that a good company should have. Here they are;

Look for the company's experience

Probably the most important one to look at. Good company had enough experience to handle properly the projects that they received from their clients. Some of the manifestations are the existing testimonials of satisfied clients and samples of accomplished works.

Competitive Rate

After knowing that the company have enough experience to handle your project, be sure to consider the company's service rates if it fits your budget. But don't you worry, outsourced projects are definitely cheaper because some outsourcing companies are from Asia, which has a low minimum wage than USA or other countries yet same quality results. I would suggest that you negotiate as much as possible regarding the service rates.


Be sure that the your prospected company have enough staff to handle the workload of your project. Building an e-commerce site from design up to optimization requires a lot of staff. Be sure that they will give you a daily report about the daily tasks.

Customer Mentality

Observe how they communicate with you. They must explain to you, in simple term all the details of the project, most importantly the terms of billing. Notice also the way they treat customers. Good customer service is a sign of a good and reliable company. Customers should be their number one priority when it comes to business. You can also tell if a company has a certain degree of professionalism if they treat you well.

Range of Solutions

Last, but not the least, pick a company that offers you a total and complete solution to all your needs as far as web site is concern. This will definitely help to cut your expenses since you would be dealing only to one company, thus, you have the benefit of having certain discounts.

About the Author
Glenn Evan Comanda, SEO Specialist

Web Site Design and Development Company Versus a Freelancer

If you are planning to have your own website, you might have thought of hiring a freelancer to do the project, mainly because of a much cheaper rate. Perhaps hiring a legitimate company can cost you extra bucks, but doing so can save you in the long run. There are many reasons why majority of the freelanced works lack quality. One would say that freelancer just can't organize his work properly because he has the luxury of time. To tell you the truth, it is actually true and there's a lot more reason not to pick a freelancer to work on your projects.

Freelancer's working schedules are not fixed and unmanaged, therefore, the reporting of the status of the project might be jeopardized, unlike to a dedicated company where staffs are managed well by a superior. Freelancers seldom use a high speed Internet connection and most of the time has no back up system due primarily to the lack of enough capitalization. Due to these reasons, most of the projects done by a freelancer fail in the long run and lacked the quality that is expected by a client.

Glenn Evan Comanda, SEO Specialist

Why Every Company Need to have a Website?

Everyone lives in a fast pace and so are business transactions. Chances are your company is already benefiting from e-commerce. What?! Your company doesn't have a site yet? Well, your company had probably lost some profits because of that. Establishing an Internet presence will boost your company's business as well as profit. Building a site that features your company's products or services will give you certain advantages over your competitors.

Broader market reach is one of the most important benefits of having a company site. You can even cater the international market if your company would set that target. Low cost advertisement would be the second one. Advertising virtually is much cheaper than traditional advertising. Faster and easier transaction would be the third. Actually, there are lots of benefits that await from a company who is planning of having an Internet presence. Mentioning a few I think is enough for you to plan your own company site. You'll learn more about it once you have one.

Glenn Evan Comanda, SEO for WebWorksfirst, For more details of his work, please visit

Little Known SEO Factors that could Make the Difference

All decent webmasters know about Title Tags, Anchor Texts, and quality content. If in case you've done everything you can in your attempt to propel your site on top of SERPs and still ended up below your competition, here are some little known ranking factors that just might give you that slight boost you need.

Aside from your navigational menu, link internally inside the body of your website with relevant anchor text. Tag important links with Hx, Bold, and the likes. Don't forget your sitemap, and make sure there's a link to it on every page. Also, make sure to create a 404 Error Page, preferably with your sitemap below. These often overlooked factors are rather small, but in the world of internet marketing, every edge counts.

About the Author:
RJ Cruz, SEO Specialist

Why company needs an SEO?

Most of the web traffic is driven by the three commercial search engines such as Google, Yahoo and MSN. If you have a site that cannot found by search engines or your content cannot put in their databases, then you miss out the great opportunities available to your website provided via search engines. Whether your site is providing services, products and information, a search engine is the primary method of navigation for all Internet user's.

In search queries, where the term or phrases of the users is being typed in a search box can give a result to your site or can carry an extraordinary value. Because finding right visitors to website can provide publicity, revenue and exposure like no other than. So, investing in SEO through time and money, can have an exceptional rate of return for your business.

About the author:
Arnold Aridedon, SEO for WickedInnovation,
For more details of his work, please visit

Blog – A Powerful Marketing Tool

If you are frequently surfing the Net, you may have heard about blogs. Blogs are like newsletters, they are frequently updated mainly for general public usage. Some people are making money from blogging. Mostly, they create blogs posts some products for sale and the likes. Others simply express themselves by writing some articles about their own lives and interesting experiences. But do you know that blogs are a powerful tool in marketing a website?

More and more companies now are creating blogs so as to improve their site's search engine rankings and boost traffic. The main reason is that blogs, are constantly updated. They are a source of fresh contents for your site, in which, well loved by search engine's crawler. Most company blogs are made up of articles that will be attractive to surfer's attention. Mostly, surfers even bookmark the blog because they want to see updates in the future. By optimizing your blog properly and submitting it to different blog directories as well as updating it regularly, you should be expecting an increase in your site's traffic and eventually, profit.

About the author:
Glenn Evan Comanda, SEO for WebWorksfirst,
For more details of his work, please visit