Attract Visitor

When people search the Internet they are looking for information, not beautiful web sites. Unfortunately, too many web designers are preoccupied with aesthetics, or "coolness". They forget that effective web site design requires that you incorporate certain fundamental elements that will make your web site work for your visitors.
So keep this fact in mind: Fancy graphics and the latest cool animations, sound, etc, most likely will annoy your visitors.

It's All About Readability
Make "readability" a fundamental part of your web site design. If you want a professional-looking web site that encourages visitors to read about your business, products, or services, the first thing to do is make sure visitors can, in fact, read what's on your pages easily.

Stay away from all capitals in your writing and use common fonts that are easy to read. The standard fonts that most web surfers are used to are Arial and Verdana. Don't try to be different.

Let Logic Prevail
Organize your content into logical sections. This takes some planning but it's key to a successful website. Make it a snap for visitors to find the information they're looking for.

Browsing Is Not The Same As Reading
Incorporate headlines into your web site design. Web users will browse more often than read. Because of this it's important to use headings and subheadings to give visitors a quick idea of what your page has to offer.

Someone in a hurry should be able to scan your headings and subheadings to quickly understand what products, services, benefits, or other information they will find on the page. Put your most important phrases in bold letters, too.

Use Bullets To Hit The Mark
The visual experience on a web site is quite different than on a printed page. Grab your visitors' attention by including:

Bold Words
Bullet Points
Section Titles and
Short Paragraphs
Eliminate Background Noise
Never, repeat, never use patterned or distracting background images as part of your web site design. Your content will be "lost" in the noise.

Easy on the Eyes
Don't use bright text with bright background colors. Make reading easy on your visitors' eyes. Basic text colors (read "black") and a white background work best with the many different ways your pages will look on different monitors and with different browsers.

Consider Color-blind Visitors
Approximately one in ten people (95 percent are men) have some form of color-vision impairment. Effective web site design, therefore, considers color-blind visitors. Certain combinations of colors, usually shades of red and green, may be invisible to some of your most potentially valuable customers.

"No Graphics" Mode
Always bear in mind that some of your visitors may have "graphics" turned off (yes, they can do that to your beautiful web site design). Therefore, always use ALT tags to label graphics with descriptive text.

Use An Appropriate Font Size
Find a happy medium between too big and too small. Typically 10-12 pt fonts work the best.


Compression can be translated as minimizing of digital information. There are two major types of compression: Lossy and Non-Lossy compression. Compression is most used in raster and meta images, not often in vector images.

Lossy Compression

An image processing software will remove information that it more or less redundant to the human eye. The advantage with lossy compression is that it gives a very high degree of compression. The compression is often 5–30 times. The disadvantage is that the original information will be lost. A format that uses lossy compressions is JPEG.

JPEG - The compression method used in the format with the same name.

Non-Lossy Compression

When you use a non-lossy compression algorithm all original information will be saved in the image. The disadvantage is that the compression ratio is much lower. The compression for a grey scale image is often about 50% and for a black & white image much higher.
Formats that uses on non-lossy compressions are GIF and BMP.


Within the Logo Design section below you'll find a wide range of annotated links to logo design tutorials, logo design principles and tutorials, typography and logo design, and more. You'll also find helpful Web sites and blogs devoted to logo design and related design topics.

In addition, you'll find recommended books on logo design, logo design and typography, typography, and related topics.

For more tutorials, tips, and resources on using specific software to create logos and other graphics, see's Graphics section, such as: Adobe Fireworks, Adobe Illustrator, Adobe Photoshop, Corel Paint Shop Pro.

Web Conferencing Tool

1. Target your advertising.

The more targeted the e-zine is for your offer, the greater your response will be for your proven ad.

2. Track your ads.

Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most

3. Run your ad for multiple issues.

You'll get a better response, and possibly save money as many publishers offer special deals on bulk advertising.

4. Spend lots of time writing your headline.

An effective headline will successfully grab your reader's attention and target your audience.

5. Don't try to sell your product from your ad.

Write your ads to create interest and get people to visit your site.

From here, your powerful sales page will do the selling for you, and you'll be able to get people to join your
e-zine or mailing list for successful follow up.

6. Don't use all caps in your headline.

You'll appear like your yelling at your reader, and your ad will come off as amateurish web conferencing tool.

7. Include a "call to action."

At the end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your

8. Don't be cute or funny with your ad.

You might put your reader in a good mood, but don't count on that translating into more visits to your site or more sales.

9. Offer something for free.

Provide an incentive for visiting your site such as a free ebook, sample chapter, or trial.

10. Subscribe to or view the archives of the e-zines you would like to advertise in the web conferencing tool.


Starting and ending your presentation late sends the message
to participants that you do not feel their time is valuable.

Fumbling through your notes, or searching for out of order
visual aids makes you look unprepared and you are less
effective. Rehearse your presentation. Thirty minutes before
your presentation is scheduled to begin, check your teaching
aids to ensure that everything is in order.

The quickest way to lose

your audience is to simply stand in
the front of the room and talk at them. It was as true for
Confucius in 451 B.C., and it's true today -- What I hear, I
forget; What I see, I remember; What I do, I understand.

There is never an "on" reason to be off color. Inappropriate
language and humor lessens your both your image as a
professional and your effectiveness as a trainer.

As the trainer, you really are the expert. Just don't remind
the class of it. Remember that every chance you have to
raise yourself up will almost always mean lowering someone
else by the same margin.


The magic phrase is "Targeted

Expand CURRENT product into other
related products or services that your
market will need.

The key is to provide solutions to your
target market, that are complementary
to what you already offer.

Become a one-stop solution seller and
make backend more money from new and
existing customers.

For instance if you sell an ebook on
ezine publishing, consider expanding
into list hosting service or something

Remember the five principles above and
really use them in your life and
business. You'll beat your competitors
at any race in no time at all.