All decent webmasters know about Title Tags, Anchor Texts, and quality content. If in case you've done everything you can in your attempt to propel your site on top of SERPs and still ended up below your competition, here are some little known ranking factors that just might give you that slight boost you need.
Aside from your navigational menu, link internally inside the body of your website with relevant anchor text. Tag important links with Hx, Bold, and the likes. Don't forget your sitemap, and make sure there's a link to it on every page. Also, make sure to create a 404 Error Page, preferably with your sitemap below. These often overlooked factors are rather small, but in the world of internet marketing, every edge counts.
About the Author:
RJ Cruz, SEO Specialist